Week 2

Design of business strategy:

Initial idea brainstorms:

Taken elements of the above and made digitised:

I began looking at how I could present all the information to do with budgeting in a PDF. I’m not massively fussed on the green design here as it was just a basic idea

Cardboard mock-ups I downloaded show how the material is re-usable. The images display marks, dents, even rips that give the material a history. I love this as it promotes re-using, and recyclable materials. I have thought about incorporating it in some way in my business strategy as this would be a great example of our studio approach around sustainability.

Further development of budget plan as I needed to figure out an example of how I could present the three phases to the client (design museum) and equally plan the time between all of my staff:

I have mapped out how I would tackle a brief in my collective business. There are three stages, and the final process is based around an 11 week timeframe as a guide.

Concept business plan layout – client perspective:

Business strategy – client Download

I wanted to draw up a design that would almost be like a brochure that my studio would give the client to take home, to think about. I wanted to highlight a process; however it’s vague and doesn’t mention anything about my design process as it’s been designed with the client in mind.

What do I like about it?
• I do like the cardboard concept as it brings a bit more of a rustic, organic feel to the layout.
• The invoicing at monthly stages – I feel this is important to keep my business running each month.

Tutorial with Richard because I’m stuck:

I needed to sort out why my design wasn’t working. Richard gave a breakdown of an example design process, for instance ‘the rule of threes’ when creating concepts, which has helped me think clearly about what I needed to now start thinking about:

• What is my business? A small studio/large studio/freelance/collective? This was something I have not thought about clear enough and in order to create a business plan this is a basic requirement.
• Do I need to hire freelance specialists for this type of project?
• Think of signage as ‘way-finding’ instead. More and more museums are leaving the experience up to the visitor and therefore are more engaging – the visitor only needs to see what they want to see.
• When creating concepts, think of a rule of threes –
1. create one concept directly on brief
2. create one concept slightly outside of the lines of the brief
3. create one concept completely abstract from the brief, be risky

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