Week 8

Building New Models and Tools

Lecture material

Dan and Nana Parry – Metier Digital

Firstly, Metier Digital touched on the futuristic evolution of design by considering the characteristics and behaviour of a customer. Who is the target audience and depending on where they work, is what their needs will be. It’s interesting that they reference a report that states people are going to be “remote workers or digital nomads in the future” – this is bound to change the way people use tools.

The tools us designers create must be adaptable and easy to use. I truly believe that this year has changed the world digitally – everyone has realised how beneficial online tools can be in the work environment such as remote working, virtual video tools, instant messaging, and also how much that can change your lifestyle. People have not needed to leave their house due to online shopping where food and groceries can be delivered to your door, alongside fashion, homeware, and technology. Going forward, I am so intrigued to see how 2020’s pandemic will evolve the way companies are structured – I know it will certainly change the company I currently work for. There’s an ongoing debate that meetings are not productive – will there be a need for so many meetings for instance and can a digital tool replace these? Therefore, in terms of designing tools I think the pandemic will change the way people are approaching technology – even people who were technophobes have had to face using it, and now there is a much larger audience. Are apps having to be more adaptable and efficient to appeal more user-friendly for the elderly with sight impairments, for example?

I also found it useful when Metier talked about the types of consumers a product will receive – the early bird consumer who is devoted to the brand and then the late consumers who buy based off word of mouth, recommendations, price drops because of a newer model etc. This has made me think not just about my audience, but when the waves of audiences will want to use the product/digital tool.

Then there’s releasing your product – who are my competitors and why is my product better than theirs? How will I get people to use my product over another companies product – I must offer a better solution:

I used country living’s websites of recommended apps to base my spider diagram on (above) – one article was written in 2018 and one in 2020. I thought it was a great insight to see how apps are evolving and what is deemed to be ‘the best’ in 2020.

The apps are evolving to be more than just one service – but there isn’t a service that does all. Therefore I think this is why my idea would stand out from my competitors.

I’ve also started looking at how my service will actually be set-up and focussed around the idea of how I would offer different services/areas in my product that would encourage socialising with others, benefit the environment and improve their mental health and wellbeing. I’ve chosen a lot of ideas deliberately in these service design processes (above) as I wanted to realise what is the most important!

Now I know I want to offer a simple solution: you can plant anywhere if you put your mind to it – it’s entirely possible to grow things on a balcony, on a concrete path, in a wall even. Therefore I think to present this, the final outcome I will display will show a user journey if they have a particularly difficult location – i.e. a walled concrete garden.

The user journey:

• The user will allow GPS to allow the app to locate them, and the weather/season
• The user will now need to take a picture of their preferred planting location
• The app will detect information in the photo such as grass, balcony, water, concrete, steps, walls etc. and then suggest areas of interest to grow plants
• The user can navigate around the location with suggestions from the app. For example, there could be a wall and the user can tap the wall to bring up inspirational wall photos from other gardens, plant species that will thrive in that location etc.
• The user can then record their progress through a diary – options to upload pictures
• The user can also chat to the community for advice or to trade anything they no longer need with someone else

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