Week 12

Lecture Material

As the tools available for brands to communicate with global consumers continues to grow, so does the need for brand design and advertising agencies to offer expertise in multi-faceted services and consumer trends.This was the incentive behind one of the most significant and largest mergers in the creative industries, when five of WPP’s design and brand companies, Brand Union, THE PARTNERS, Lambie-Nairn, the ADDISON group and vbat merged to form Superunion in 2018.

  • The introduction of global technologies means that brands are expecting more digital based, multi-hat approach from graphic designers and creatives in general.