Week 7

Evoware

Sustainable packaging:

Competitors:
Grounded packaging
The National Trust
Vegware
Earth friendly foodware
Wool cool
Haeckels

All of the above companies are examples of ways to incorporate biodegradable packaging into the manufacturing industry. It is possible and in my opinion, plastic should no longer be an option. Companies when given the choice are opting for the cheaper alternative, rather than paying more and considering the environment. I don’t think this is going to change unless environmental laws are enforced.

Faked Meat – Marije Vogelzang:

“The fantasy animals I invented have a habitat, lifestyle and diet and these factors decide on the design and taste of the meat. for example, the Ponti lives in empty volcanoes and nibbles on the ashes of the volcano. Therefore the meat of the Ponti is delicately smoked. Also they need to make burrow in the firm magma layers. They use their stiff tails to do that. These stiff tails make the Ponti a perfect party snack because you can simply pick it up by the tail and keep your fingers clean. Every faked meat animal has certain qualities derived from their habitat and diet. The Herbast, for example needs to camouflage itself for predators. He grows herbs on him like fur and therefore the meat is naturally pre-seasoned. Also the Herbast is square shaped, which is perfect for packaging, transport and provides for an even share at the dining table.” – Marijie Vogelzang

I really visually enjoy Marije’s work on this project in particular as it involves imaginary elements; it’s very nostalgic and plays on the childhood imagination. Psychologically, the work Marije creates is exploring the human mind and its emotional relationships with food.
This research is beneficial for my research into Evoware as both brands involve sustainability in elements of their work.