Week 6

Turning point! (On week 8 when writing this)

These were my original slides prior to the CRIT. My original research process was looking at how creatives as a whole in the creative industry suffer with mental health; I was thinking about going down a sensory route as this was a prominent theme in my research projects. I ultimately became stuck with further developing my brief as I realised I couldn’t identify my target audience; it was too large. This became a problem when I tried to appeal to many different people through a sensory artefact. I needed to go backwards and revise my audience to solely graphic designers. This was a major turning point!

I have had to go back to week 5 and week 6 and refine my idea; this is no longer relevant. As I have spent time doing this it’s important to document anyway.

My now amended strategy/business plan

Week 5: Choose brief. Explore mental health and how that is impacting the creative industry.

Week 6: Further research to refine my audience to Graphic Designers of all ages. Develop project plan and strategy to ensure my concept provides a solution to the problem of Graphic Designers struggling with mental health.

Week 7: Research current themes, trends and moods around graphic design and how to get designers engaging with analogue tools. Write a positioning statement and post 3 mood boards.

Week 8: CRIT. Major turning point; through revising weeks 5-7 my audience needs to be refined from creatives generally to Graphic Designers, and my solution is a design workshop as opposed to a craft box. Create concept designs, pick one.

Week 9: Create a survey to get feedback from fellow graphic designers and how they feel about craft. Use the feedback and apply to project accordingly.

Week 10: Further development and improvements relating to the workshop tasks.

Week 11: Further development and final outcome in last stages relating to the workshop tasks.

Week 12: Finalising content to finish final outcome and presentation.

Keynote slides summary from all of this weeks research – revised!

Introduce with Mental Health brief, target audience and aims
Graphic Designers: problems in the industry; high screen time thus distractions online and long hours. Disconnect with analogue craft.
The solution: a workshop or workshop ‘pack’ to be introduced in the U.K and in design workplaces (SPIN’s experiment journal, typographysummerschool and WeTransfer as inspiration)
Strategy/business plan as per weekly schedule
SWOT (strengths, weaknesses, opportunity, threat)