Week 6

Reference Material

Creating the Perfect Design Brief – Peter Phillips

• 

• 

• 

Design as a service: really loved this comparison of designers being like transportation consultants, and is a really great shift of perspective to someone who doesn’t know the difference between artists and designers.
Project brief: I’m going to start creating my brief following this plan and make adjustments as I see necessary.
The target audience section: I already know from getting to week 8 in this module and having to step backwards (because my proposed solution didn’t fit my brief), that getting the audience nailed is so important for a brief so I really want to focus on that. I want to know the details, graphic designers but what type of graphic designers and why? Hopefully this will bring about a better understanding of what my outcome involves.

Glug – Katee Hui

What I loved most about this lecture was how every step throughout the football club just evolved into something else that made a positive impact. Katee didn’t set out to create a football club (she even says at 18:40 it was never her ambition) but she knew right away the audience and the purpose, and that there was a demand for this service. The fact she discovered this through her own interests/hobbies is interesting to me too. When you are passionate about something you notice the gaps in the market and what services could be available to improve your knowledge of the subject.

This reference relates really well to my audience and chosen subject. From all of the options I could choose to define an audience from in the mental health brief, I have decided to focus on graphic designers and how to bring that love of creativity back into their work. Like Katee, I probably subconsciously chose this as my audience through a passion for my subject and wanting to revive that love of cutting things up and sticking them on a page with pritt stick. I can’t count the number of times during study, where I have just wanted to sit down and draw for 3 hours instead of writing 3000 words. As a creative I think that’s natural. We didn’t go into design wanting to become authors. As discussed in the previous module, designers are more than just designers; we wear multiple hats nowadays as we provide a combination of services. However I think maybe we are trying to do too much. If we take a step back and let our creativity flow, we will probably enjoy our jobs more and clients could benefit from work that is produced with more creativity. I really want to search into this and how allowing graphic designers the freedom to engage with craft more and step away from the screen can only be a good thing.