Reference Material:
The Journal of Design and Science:
“Science and engineering today, however, is focused on things like synthetic biology or artificial intelligence, where the problems are massively complex. These problems exceed our ability to stay within the domain of the artificial, and make it nearly impossible for us to divide them into existing disciplines. We are finding that we are more and more able to design and deploy directly into the domain of “nature” and in many ways “design” nature. Synthetic biology is obviously completely embedded in nature and is about our ability to “edit nature.” However, even artificial intelligence, which is in the digital versus natural realm, is developing its relationship to the study of the brain beyond merely a metaphorical one. We find that we must increasingly depend on nature to guide us through the complexity and the unknowability (with our current tools) that is our modern scientific world. By picking up where cybernetics left off and by redirecting the development of modern design to the future of science, we believe that a new kind of design and a new kind of science may emerge, and in fact is already emerging.”
BBC News ‘Photographer Trevor Keys album sleeves go on show’:
Trevor Keys Photography, OMD & Peter Saville Associates:

