Week 4

FINAL VISUAL:

Looking at the five words and all of the work I have explored, I have decided I want to create a typography outcome which reflects all of the five mood boards. I think the best way to do this would be to choose a five letter word and do each individual letter to represent each mood board. Some words I have thought about using are:

Maker
Solve
Think
Dream
Speak
Craft

The word I am choosing is going to be “Craft” as I feel this summarises me as a person, how I approach work and how my mind/thought processes work. I am hands-on and love to explore and experiment.

Before I sewed the final I was thinking of ways to present the letters:

Image – scan of my doodles: The letter “A” was originally going to be a chain of some sort, like a food chain to represent ‘innovative’ mood board. This then developed into a lightbulb, in the shape of the letter A which then evolved into a thought bubble! I also experimented with writing certification standard symbols as that could represent ‘Quality’. I came to the conclusion ‘quality’ in my eyes could represent sturdiness and hardiness, so made the letter T in to a box.

CRAFT…

I was trying to figure out a way I could try and portray all of my mood board content, combined with my personality/creativity. Initially I  began looking into the five mood boards being represented in an individual letter. I then chose a selection of five letter words and narrowed that down to the one that I felt represented “me” the most: craft.

I was initially looking at textures, and how I could present something like “sustainable” with leaves… However, the creative piece of coloured rainbow thread was the first letter I started with as I just loved Gabriel Dawe’s 60 miles of thread exhibition of the visible spectrum of light.

I then realised that I could portray each mood board but in sewing form, as this is something I find therapeutic and enjoy. It’s also a great way to present that I am a very crafty, hands-on creative, and also have attention to detail.

C = Honest, where I looked at how honest Design could be categorised as medical, x-rays, and heart beat monitors. So I have made a red heart beat design.
R = Sustainable. Here I have sewn an ivy-like letter to represent the environment.
A = Innovative. Here is a thought bubble in the form of the letter A.
F = Creative. Inspired by Gabriel’s work and also a reminder of myself to not be afraid to use colour, and that I am still learning.
T = Quality. Thinking about the structure and strength, and the outcome of a product, so I have done the letter T as box packaging.

  • Using Helvetica as an outline for sewing to keep my final piece contemporary as I feel my work is contemporary (technology) and craft combined.

To improve this piece, I think an editorial spread of this would work really effectively. Or, as a much larger project I could consider doing the whole alphabet in sewn form and creating a typeface. That would be very visually interesting whilst combining typography with craft.

FURTHER DEVELOPMENT:

Above: A mockup of the final design in editorial form. This would be the cover for a craft magazine/creative editorial in some form – I wanted the letters large to highlight the creativity in my sewn letters, and detail is great magnified. To improve this – I think most magazine covers have a lot of content and I think I need to consider how bold titles, small images and paragraphs of text could work in relation to my image.
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