Week 4

Project draft summary

One A4 page for studio practice, and history and theory underpinning the MA project. On this page, include a clear research question, with aims, objectives, purpose and audience, that forms the catalyst for your enquiry. You should also outline the type of written submission you will be creating whether it is academic/ research based or entrepreneurial/ business based.
One A4 page critical path outlining the logistics and resourcing plan for the project – bearing in mind that the final output for the project may not be fully resolved.
All outputs clearly documented on your blog, and evidence of active engagement with the Ideas Wall.
Research Ethics Review form completed using the Falmouth handbook
Draft consent form completed using the Falmouth Guidebook

Research question:

How can Eco-Collective transform the design industry through sustainability?

Aims:

The aim is to create a multi-faceted, sustainable, design service by the name of Eco-Collective. The objective is to transform the way design is created and highlight how simple switching to sustainable practice is.

Objectives:

To identify the best sustainable option of print and packaging using sustainable materials, through research, experimentation and expert insight within the design industry.

Purpose:

As designers, there is not enough being done to promote sustainable design practice; designers are responsible for resources such as inks, paper, packaging and devices that use high amounts of energy. I want to flip that and show it is possible to keep clients, designers and the environment happy if all these elements are carefully considered and swapped for ethical alternatives.

Audience:

The audience will be graphic designers (small/large companies, or freelancers) who want to create honest, sustainable design to benefit themselves and clients.

Submission outcomes:

1x 5000 word report for Eco-Collective
1x Eco-Collective book detailing the services available
1x PDF showcasing Eco-Collective website/app mock-ups, including marketing strategies

Critical path:

Phase 1 – The problem

Weeks 1-2:

Explore the issue of graphic design impacting the environment
Identify two key areas that need to change, so I can provide a solution (or propose to)

Weeks 3-4:

CRIT presentation of project overview
1x A4 page project overview
1x A4 page critical path
Ethics review
Consent form (if required)

Phase 2 – Experiment

Weeks 5-6:

Create an archive of brands that are notorious for environment pollution
Begin experiments with organic materials and resources to hand; what plants can I harvest?

Week 7:

Conduct interview with industry specialist for peer review of 2 minute case study, edit
Create plan for writing report and begin draft

Week 8:

Submit report draft as 2x A4 documents
Experimental work and tests with peer review
Submit 2 minute case study of final project with peer review by industry specialist
Create page on blog for bibliography/research when writing report

Phase 3 – Development

Weeks 9-10:

Personal action plan created in relation to your studio project and report, responding to feedback from the formative panel / student review of your case study presentations in Week 8
Design development captured, edited and presented in final format, as a clear narrative of my project development, to be published on blog

Weeks 11-12: