Week 20+21 Finalising Report

SWOT development from week 17

To ensure I check back in on my progress and developments from week 17 I am going to review the below and add my progress in green:

Strengths

Modern day research, process and procedures surrounding sustainability
The main fundamental problem surrounding the industry has been identified, and I have been able to zone in on improvement ideas
Report structure is made, 3000 words so far

Weaknesses

Not much research regarding sustainable manufacturers so far; how do they operate with clients? What materials do they offer? How do they go about a project request and how long does it take?
Little bit behind (approx. 3 weeks) due to halt with writing report. Realistically need to address how much time I have and what I want to achieve in that time. I know I want a report, and a set of prototypes for experimental purposes to back up my report, as if I were ready to launch the project
Not enough blueprinting of the customer journey – focus on this!
Think about my brand and how I will capture clients/staff

At the time of week writing I had not written up Aylesbury Box Company notes – so since then I have had very thorough discussions with Curtis packaging (call recorded – week 20) and Aylesbury Box Manufacturer (call not recorded – week 15) which have provided insight into industry operations from a sustainable manufacturer perspective
Blueprints for week 14 customer journey have been further developed, included in report and refined so I know Eco-Collective customer journey step by step, phase by phase
Considering the brand and creating trademarks, and using colours, themes (paper) to convey that sustainable message

Opportunities

Eco-Collective can change the design industry approach to sustainability and have a huge impact
Learning new software such as Adobe XD to help with my prototyping and experimentation, and strengthen my digital design knowledge
A real opportunity to explore blueprinting, customer journey mapping, wayfinding and navigation within digital interfaces
Investigate how my design is going to look and ‘feel’, set the tone, organic yet inspired by what exists (I’m thinking bio materials is a wonderful opportunity for texture here). Create moodboard!

I have began developing my final prototype in week 15, learning about Adobe XD and working on new software
Customer journey mapping as detailed above (week 14), along with research surrounding way-finding and navigation on websites/apps (week 15)
Tone has started to form, colour scheme developing and bio materials (as detailed above)

Threats

Graphic design studios that offer sustainable alternatives in-house – how would I get them included in my concept?
Pricing for my service would be competitive against the above
2000 words to write and a prototype app to create, I need to stay on target from week 18 onwards in order for me to submit everything for week 21

The brand can work with in-house designers, as manufacturers would work with them. This is clear after speaking with Curtis Packaging’s Steve about this
Pricing brackets will be demonstrated on the website for flexibility with clients
Report is on target so staying on track

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