Week 14

Customer journey mapping

Guide to customer journey mapping – a very insightful article which I’ve taken a lot of inspiration from

I particularly love the ‘how does your customer feel’ aspect – would love to incorporate this into a blueprint if I can!

**Edited after week 15 – I have included smiley/sad faces to represent the benefits of Eco-Collective trademarked packaging on the packaging industry. This is the first time I’ve put myself in the customer’s shoes in a project by doing blueprinting, which is something I’ve needed to do for a long time! I am so thankful for this article and introducing it in this module as I have seen a massive improvement in my overall project methodology and process because of blueprinting. It identified problems that need fixing!

Summary

How will the research shape my designs?

• Put myself in customer shoes
• Phases of each process