Week 12

Final outcome:

This would be what the shopper sees when wearing the VR glasses shopping for their groceries. I wanted to make it fun for the shopper, and plus points always seem exciting. It’s a motivational/educational concept that will increase buyer awareness of products; or at the very least expose brands for their sustainability awareness.

After the shop, the customer can go home and look at their product and scores on the app.

further development?

If I were to develop this weeks further, I would consider making the app a lot more personalised for the shopper. I would think about how the points could be totalled up and how I could present that. I would want to incorporate some more of my own illustrations too which could give a personalised, organic feel to the app and VR glasses.

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