Week 12

There are three brands are examples I am going to use for my app. They fall into three categories:
• Compostable – No Evil packaging
• Palm oil – Doritos
• Recyclable – Roberts bakery

Doritos (palm oil example):

Images: I had a gingerbread popcorn in my cupboard to use as packaging reference, so this is a picture of me holding it and then the edited version of just the hand for my Dorito pack. I want to try and use as much of my own photography as possible.
  • Original photo from Google
  • Edited photo to make it 2D to render on the mock-up
  • Mock-up of Doritos packaging
I have created the mock-up of Doritos using Google images.

Using a supermarket image background from Google, I have placed the mock-up of the Doritos pack and my hand to create the impression of me holding up the Doritos when shopping. As my glasses are clear, I wanted to make them look clear so used white glasses frames from NicePNG and enlarged, added the ‘lighten’ filter in photoshop. Putting both frames in the image made the image too busy – one lens still gets the point across.

No Evil (compostable example):

  • Original photo from Google
  • Edited photo to make it 2D to render on the mock-up
  • Mock-up of No Evil packaging
Images: Using the same process that I did for Doritos – I created a version of me holding the ‘No Evil’ food packaging using my cropped hand/arm again. I contemplated using a different shopping aisle background but felt that it would distract from the main idea, as I can’t get the same aisle – they are online photos given that I can’t go out to take some at the moment due to Covid-19.
Using a supermarket image background from Google, I have placed the mock-up of the No Evil box and my hand to create the impression of me holding up the No Evil when shopping. I have shown what the package would look like through the shoppers glasses perspective.

Roberts bakery (recyclable packaging):

I have made another mock-up using the similar processes as above, with Roberts bakery who have made 100% recyclable bread wrappers.

Image: I have also created a mock-up example of what the shopper would see without looking at products. The arrows will navigate the customer around the store.
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