Challenge
- Create and record a two minute case study film, which highlights the challenge you tried to solve and the design you created to solve it.
- Your case study film should analyse the success, failure and potential social impact of your design solution. Please include any user, peer and key stakeholder feedback.
- Upload your case study film to YouTube.
My background music is Borrtex – Calm.
Videos I want to show extracts of in my case study to set the scene (the industry, and the target shopper):
Presentation transcript:
Hi, welcome to my week 12 case study. I have chosen Ingrid’s proposal titled “How can we make second hand shopping appealing to young Norwegians across digital surfaces?”
As this video displays, the textile industry is a huge contributor to pollution and greenwashing, especially now that sustainable clothing is on trend. The more we can do to encourage people to shop second hand the better and this includes creating the right interfaces. Ingrid reported that the buyer experience is disappointing when shopping second hand in Norway – due to websites that lack identity such as Fretex, questionable size guides and a lack of security with returning products.
When shopping in charity shops, there is a thrill – you never know what bargains you will find. My task was to recreate this on a website. I have created the home page which introduces Ethicool as a sustainable online brand, and included a library search page in the site that identifies key words through hashtags on each photographed garment.
I’ve input a customisable size chart for each customer’s measurements – here is a snapshot of the women’s top’s sizing. The brand will use these guidelines as a rule; that way it remains consistent and online shoppers aren’t disappointed. I have proposed that there’s a returns policy. This would eradicate suspicions around garments being poor quality when the consumer feels secure in their purchase, knowing they could exchange should textiles/garments show signs of wear or damage. I’ve also offered a donation scheme so that if customers miss the returns deadline, Ethicool will offer to buy it back and re-sell items.
My concepts don’t stop at online shopping, and I developed a textiles workshop which will be open for customers to customise their garments. Packaging is a great way to advertise to those who are not online, and it promotes the savvy returns policy.
The strengths from this project are that I think I hit the key requirements for the shoppers which is to promote second hand garments through a functional online interface, and number two, reassure customers that shopping second hand can be just as easy as online retail shopping.
The weaknesses from this project are that I didn’t display the user journey, like a blueprint which I researched a few weeks back. Next time I do a case study I will consider blueprinting beforehand as I think it would make for a more thorough outcome.
jesswhatley.design.blog 