Week 12

Reference Material

• Online global reach – quick and rapid shares
• Making a serious message fun and memorable
• Teaching tool for versatility
• 21% reduction in accidents since the video was released. This is really clever statistics

• Simplistic animation style to get the message communicated effectively
• The illustrated cartoons are playful and don’t make it gruesome which is really important; putting a fun comical spin on the serious topics
• Think humanistic; don’t think high tech. Person to person, easy to use, spread to their friends and family
• The industry is so democratic, anyone from anywhere can do something that ends up with global reach