Webinar
How do you build, promote, and tell the story of your product?
Marketing briefing
What is Alec selling? An online course to price their work effectively
What does he know? Analytics tool – age range/gender for example
Instagram insights > amount of views and likes
So with this in mind, what is the aim of the online course?
Many graduates don’t know how to price their work/aren’t confident in doing so
Problem: students are not receiving
Other impacts i.e. pandemic > virtual course as a solution
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