Week 10

Brochure version #4

As per my feedback I revisited the scan with the ripped out lettering and printed out letters that are in the brochure itself, which I ripped out by hand and then placed on the scanner with my hand overlaid on the top. The creative message is strong in this cover as the hand is essentially a tool in this workshop; designers will be encouraged in all activities to leave their computer mouses behind and use their hands to hold stationery, paper and this brochure:

The final image made black and white in order to provide contrast against the background; also as my brochure has elements of black ink it fits with the identity. I particularly preferred this image to the others as the letters are more evenly spaced out (through constant adjustments with scanning and reviewing the scans as I went along) and the letters in the area of the fingers to look like they are moving these letters is presenting the ‘hand crafted’ message. After all, it is the fingers that enable us to craft.

Creating my own typeface using Calligraphr

After having experimented with quick, free hand marker lettering above, I liked the idea of creating a marker pen typeface. I found Calligraphr which made this really easy for me to produce my own .OTF typeface and install. Seeing the letters all together in a paragraph is portraying a really playful naturally hand drawn element and I think applying this to my brochure will give it a much more relaxed, journal ‘feel’ to the overall identity.

Printing on acetate for layering purposes

I wanted to try this experiment to see if layering acetate could enhance my outcome in some way; or even provide printed acetate pages within the booklet. However as I am trying to produce a sustainable booklet which considers the waste of ink and paper, I don’t feel as though acetate plastic would benefit the document in any way. After having printed this, I did like the image and scanned in the sheets overlaying and wondered if they would make an interesting visual background for some pages.

Brochure version #4

Brochure version #4Download

In order to bring this brochure together, I need to print it out as a mock-up and I want to write on it with any amendments as I usually would in the design process; however this time I want to see if this will actually enhance my final outcome in some way. I think it’s important to consider how the design process does develop and one of the most valuable things to do is print it out and see how mock ups look visually as things look different on screen and printed. Printing out my brochure will ensure it looks suitable for the workshop classroom environment, and also whether scale is correct.

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