Reference Material
Experimental Jetset Graphic Designers
• Bernard William Holt Rob 1966, mirrored ‘anarchie’ poster – ‘a’ is backwards. Printed matter is inspiring to them and they used inspiration from this in their 1999 architecture poster
• Relationship between pop culture and avant garde; Beatles sleeve for the white album in 1968 by Richard Hamilton. Inspired their Japanese Beatles shirt in 2011
• The calendar branding taken inspiration from Wim Crouwel 1963 lettering photograph, recreated in studio taken by Johannes Watts. Also references from film named ‘blow-up’. Exhibition 2007 flowers in paper hanging from ceiling
• Named their studio after a band named Sonic Youth and created merchandise for the band
• A size paper sizes project
• Whitney identity
• Continuously taking inspiration from other artistic forms and incorporating it into their work in print and graphics
• Modernism = a combination of movements, sometimes conflicting. They are a reaction to modernity.
• Boem Paukeslag – concrete poetry has fed into their 2004 museum poster, in 2009 art centre took inspiration from Bat Macumba, 1968 lyric video
• Zig Zags appear in their work frequently as versatile representing different meanings. Main inspiration from coat of arms Amsterdam – three crosses vertically stacked = three dangers of Amsterdam, fire, floods and black death
DIA Studio
Input
• Jazz music was a passion as a child – Wayne Shorter. Continuing a lifetime of learning to evolve his work
• Type designers in Switzerland as opposed to graphic designers
• Everything comes together to form an identity; music, colour, shape, tone etc
• Identification by how things move not by immediate appearance
• Rhythm and choreography; specific art form can influence the creative world. Breaking down sound into movement i.e. dancing
Format
• Technology and AI advancements
• US – social media development
• Improvisation and randomness is all input into the design studio
Triboro
• Chosen projects that resonate with them
• Subway maps
• Different aesthetics
• Start with a full page and eradicate rather than add
• Soul – give your design personality
• Design process: making wooden block printing, then looking at colour, then finding ancient inspiration and referring to paper. Bringing that altogether into the final restaurant branding
• Wrong colour subway map
• Looking at hidden meaning in objects can inspire; everyone would associates things differently based on own interpretation
Mahaneela
• Several professions to make an all round creative professional
• “Jack of all trades and a master of none… Still better than a master of one”
• Documentary ‘everything is recorded’
• First album cover A&R
• First magazine print cover gal-dem
• Fluidity of workflow is taught as not normal; when in-fact there’s nothing wrong with it and showcase your talents
Paul Sahre on designing what you want
• Book jackets, great way to learn information and interpret material virtually
• Play with objects conceptually to present subject matter
• Mostly just the covers and sometimes the whole package of the book, but rare
• Fantastic Four book redesign with Marvel
• spreadintheluv.com
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